Is vulnerability being vilified?

Connection can come from many types of conversations, as long as they are honest. You may share struggles, your family life, or the joy of a wedding day. Perhaps you share your passion for your work, with little mention of anything personal. Regardless of levels of vulnerability, all are honest, and therefore spark connection. 

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HOW TO GET STARTED WHEN YOU NEED TO CREATE CONTENT

“I've been writing in some form or another for most of my adult life, producing content for blogs, mailings, businesses, and within my marketing career. Once I have the idea and a few notes, I can often bash something out, then refine it over the next few days until it is something I am happy with. But the hardest thing? Starting.”

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CONSUME CONTENT TO CREATE CONTENT

“Totally anecdotally, I have witnessed engagement rates drop across social media when those in charge, those defining the strategy, simply do not use or understand what constitutes 'ideal content' for the audiences on those platforms. They themselves don't browse, follow successful accounts, SEE what is working. They focus on their brand, rather than their audience's expectations of a platform, and their content strategy reflects that.”

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HOW QUICKLY CAN YOU START A BUSINESS?

“Rather than setting up a business in under two weeks (I can't believe we achieved that!!), I spent several months slowly developing the ideas behind Be Stubborn, and a couple of months working through the offerings, feasibility, opportunities, risks, gaps etc, before even starting to build the website. I kept refining and simplifying and improving. Maybe a little too much, maybe I should have launched sooner. But I loved the process.”

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